A.I.M
Assistant for Implementation in Marketing
Strategic clarity and autonomy in digital marketing for real estate agents
A.I.M is a conversational agent powered by Artificial Intelligence, developed to transform how real estate agents plan, execute, and analyze their marketing strategies.
More than just a tool, it acts as a digital strategic mentor, guiding professionals step by step — from diagnosing their goals to building complete campaigns, even if they have never done digital marketing before.
With A.I.M, agents gain clarity, focus, and practical direction. The system performs diagnostics, creates sales funnels, generates ready-to-use briefs for copy and design teams, and interprets KPIs with actionable recommendations.
The result is the creation of predictable marketing and sales routines, eliminating the need to rely on external agencies for every step of the process.
Logo — SMNB Marketing
Method, structure, and clarity transformed into visual identity
The SMNB Marketing logo was built upon principles of rational design — a modular grid and the golden ratio — visually expressing the brand’s core DNA: strategy, method, and precision.
The geometric “SMNB” monogram conveys integration and institutional strength, while the modern, sans-serif typography reinforces clarity and objectivity. The harmony between symbol and text follows the golden ratio, guiding the viewer’s eye naturally and with balance.
The deep blue and white palette communicates trust, intelligence, and composure — essential traits for a data-driven, performance-oriented company.
More than a symbol, this logo embodies the brand’s positioning itself: strategic intelligence shaped with form, balance, and purpose.
An intelligent growth ecosystem
The project was designed within a strategic ecosystem developed by SMNB Marketing, where A.I.M represents the natural evolution of the real estate agent — the moment when they move from simply learning about marketing to applying it with efficiency and autonomy.
The entry point to this journey is the e-book “The Commission Code”, written and designed by me, a practical guide that teaches the psychological and tactical structure behind consistent sales in the real estate market.
In addition to the complete content, readers receive two bonuses:
Narrated audiobook version
30 days of free access to A.I.M, allowing them to apply what they’ve learned with intelligent, guided support.
This integration between content and technology creates a seamless learning and implementation experience — from knowledge to practice, from theory to conversion.
Layout Design — E-book “The Commission Code”
Editorial design in service of clarity and authority
The layout of the e-book “The Commission Code” was developed to transform technical content into a reading experience that is fluid, educational, and visually aligned with the SMNB Marketing brand identity.
The design follows a precise modular grid, with generous margins and a clear typographic hierarchy, ensuring rhythm and readability across more than 100 pages. Boxes, arrows, and visual highlights guide the reader’s eye and sustain engagement, applying principles of instructional design and cognitive psychology.
The institutional palette in shades of blue and gray reinforces credibility and consistency with the parent brand, while the modern typography and spacious layout balance technical precision with accessibility.
The result is a piece that merges editorial design and learning strategy, clearly expressing SMNB’s DNA: method, precision, and applied professional communication.
Landing Page — The Commission Code
Decision-driven design and intelligent conversion
The landing page for the e-book The Commission Code was designed to guide visitors through a clear, persuasive, and frictionless journey.
Each section was crafted using decision psychology and conversion architecture, applying principles such as the Hick’s Law and the AIDA model to balance emotion and rationality throughout the reading flow.
The Z-shaped layout organizes the content into strategic blocks — promise, proof, benefit, and action — creating a natural progression toward conversion.
The institutional palette of SMNB Marketing, in shades of deep blue and white, reinforces credibility and trust, while the modern typography and generous spacing ensure readability and focus.
The result is a page that educates, convinces, and converts, perfectly reflecting SMNB’s DNA: marketing built on method, clarity, and measurable purpose.
Strategy and Product Development
The A.I.M – Assistant for Implementation in Marketing is currently in its development phase, designed as a practical extension of SMNB Marketing’s strategic methodology.
Built upon UX research frameworks — including Jobs to Be Done, Empathy Map, Value Proposition Map, and Client Profile — the project translates real insights from real estate professionals into a guided, data-informed experience.
Each framework, mapped in Miro, helped define the users’ needs, frustrations, and desired outcomes — shaping not only the product logic but also the emotional tone of interaction.
To ensure accessibility and reduce friction, the MVP version will operate through Telegram, a decision grounded in interviews with active real estate agents who identified the platform as part of their daily workflow.
The A.I.M connects education, automation, and strategic guidance in one system — leading users from learning through The Commission Code e-book to practical execution with AI support.
It embodies SMNB’s philosophy: marketing built with structure, empathy, and measurable intelligence.
