About
Design That Builds Brands
With two decades of experience in visual communication, I’ve built my career at the intersection of design, marketing, and business strategy. My background in Advertising, Graphic Design, and Marketing Management allows me to approach design not as decoration, but as a strategic tool to shape perception and drive results.
I specialize in developing brand identities, packaging systems, and visual strategies that connect deeply with audiences while reinforcing business performance. From premium products to mass-market brands, my goal remains the same — to make design that moves people and moves markets.
My Work Experience
Brand Architect &
Visual Strategist
Freelancer
2010 - Now
Senior Art Director
Esquerda Design
2008 - 2010
Graphic Designer
National Treasury of Brazil
2007 - 2008
When I am not Working
My Design Philosophy
My approach to design is rooted in strategy, psychology, and purpose. I believe that design should not only attract attention — it must shape perception, influence behavior, and create measurable value for brands and their audiences.
By combining my background in Advertising, Graphic Design, and Marketing, I approach each project as a balance between aesthetic precision and business intelligence. From visual identity to packaging or digital experience, my focus is on creating coherent, adaptable, and emotionally resonant systems that strengthen brand equity over time.